This is an excellent overview of some key aspects of SEO for 2018. Nice one Kathleen for sharing
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Some observations:
- Understanding Rank Brain and how to capitalize on how it works is critical to your success as an SEOer…
- Don’t just read it, study it…
- I recommend reading a section of it – then thinking carefully about how you can apply the concept to your work, before moving on to the next section
- As against trying to read and absorb the whole article in one go
- Even the format of the page is a great example of how to create an interesting and web reading optimized page
- Note the simple short points, the horizontal bar like segments and graphical elements – Hence from a design point of view why I included Jade in the email thread
- Make your content pages better by asking Jade to create a design layout like this for them (after you have published it)
- The "Visual Content" is also good one – think about how you can use that concept – they provide a good and simple example
- Another reason I included Jade on this email